Nightfood

Packaging '20

Nightfood is the sleep expert-approved ice cream that won't keep you up after a midnight snack. Nightfood worked with a team of leading sleep and nutrition experts to develop these pints with sleep supporting minerals, enzymes and amino acids. Just one half-cup serving contains 10 percent of your daily magnesium needs, which has shown to both improve sleep and decrease insomnia. Nightfood is currently selling eight flavors on both its website and Amazon with dreamy names such as Milk & Cookie Dough, Breakfast in Bed, and Cookies n’ Dreams, for $4.99 a pint.

Better-for-you & delicious Nightfood ice cream won the 2019 London International Creative Competition Honorable Mention Award in illustration and design.

Nightfood Top View
Blanket Coverage Pickle for Two
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Process

"Pickle for Two" monster concept design

Sketch 1 Sketch 2 Sketch 3

Color study

Color study 1 Color study 2 Color study 3

Social media motion graphic

Bed&Breakfast Cold Brew Decaf MidNight Chocolate
MidNight Chocolate

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